Web & E-Commerce

Nile Moringa

An Egyptian organic-moringa brand with a storefront people actually buy through.

Role: Full-stack development, SEO and product decisions
Timeline: 2025
Stack: Next.js
TypeScript
Tailwind CSS
Supabase
SEO
Links: Visit the live site

The problem

What was broken, for whom

Nile Moringa needed a storefront that could actually sell — not a brochure site — for an Egyptian organic-moringa brand competing on trust as much as on product.

My role

What I actually did

Full-stack development, SEO and product decisions for the storefront.

The solution

What I built

A Next.js and TypeScript storefront on Supabase: a product catalogue, three-tier bundle pricing (single pouch, double pack, family bundle, each with a clear savings percentage), a working cart, a free-shipping threshold, and a 30-day guarantee stated plainly on the product page. Content sections translate the product's nutritional claims into comparisons a shopper can evaluate at a glance rather than a wall of specification text.

Decisions

Trade-offs made on purpose

Built tiered bundles directly into the product page rather than as a separate upsell step, so the better-value option is visible at the moment of the first decision, not after checkout has already started

Results